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Search Engine Visibility: SEO Services for Website Optimization to Find Clients
Nowadays, search engine visibility is a fundamental pillar for generating highly qualified traffic to your website in order to create new leads and sales.
In fact, the search engine is the best channel in the world to capture conscious demand — meaning you’ll be present at the exact moment when your potential customers are searching on Google for your products and services.
For over 15 years, Michele De Capitani, founder and owner of Web Leaders, an agency based in Padua specializing in SEO (Search Engine Optimization), has been studying website optimization to generate high organic (non-paid) visibility. He has finally defined a scientific method to achieve it through highly customized and high-performance SEO services designed to create leads and sales opportunities.
search engine visibility
In order to attract highly targeted and qualified traffic to your website, it has now become essential to be found — and therefore visible — on Google at the exact moment when a user performs a search that expresses a need we can fulfill with our product or service.
Before achieving this, it’s important to know which keywords and search phrases are most commonly used by potential customers so that we can reach them through SEO work.
SEO Services: website optimization
Once the keywords have been defined, they are applied to the website in the strategic areas where the search engine values them the most.
In addition to this, new content must be created, and all website performance aspects must be optimized so that the site can win the race and stand out amid the fierce competition on Google and other search engines.
SEO Agency in Padua
There are 4 key factors that must be understood, managed, and optimized in order to achieve high visibility on Google. These are: Technological Infrastructure,
On-page Factors (SEO), Off-page Factors (link building),
and User Interaction (increasing the conversion and click-through rates we generate).
By ranking, we mean the position of web pages when a user performs a specific search on Google or another search engine. How is this visibility achieved? By choosing those specific keywords, creating content related to those keywords, and optimizing website performance by placing those keywords in strategic positions within the page content.
It has become practically impossible to know the exact position of a piece of content on Google because every user sees personalized results based on their location, past searches, and the device they are using. In fact, even Google itself refers to an average position in the SERP (Search Engine Results Page). This data can be viewed through the free tool Google Search Console. A less refined but fairly reliable method is to open Chrome in incognito mode and perform the search manually.
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