Michele De Capitani
michele de capitani
SEO and Digital Marketing Specialist
A self-taught computer expert, he began his first programming experience at the age of 8, when he developed video games for himself and his friends. At 15, he became passionate about the web, and at 17, his first website, entirely of his own design, went online. His first professional experience was in the marketing department of a multinational, and at 24 he began his first job as a web and SEO specialist.
For almost 20 years, he has been providing services to companies of all sizes and in all sectors, for which he and his team carry out effective online promotion. For almost 20 years, he has been providing services to companies of all sizes and in all sectors, for which he and his team carry out effective online promotion.
A Concrete Career
years of experience
in the web industry
+25
companies
served
+5.000
ENTREPRENEURS
TRAINED
+15.000
GENERATED FOR CLIENTS
+1.500.000
training
courses
+201
“Becoming a leader in your market doesn’t happen by magic. It’s a scientific process, made of hard work, determination and specific processes, where the web is the fastest route to achieving your dreams.”
Experiences
01.
Thousands of Companies served
He has guided thousands of entrepreneurs, helping them discover and fully leverage all the business and growth opportunities the web could offer.
His web marketing solutions have generated more than 500,000 contacts and driven significant expansion for numerous companies and businesses.
02.
Expert Consultant
He worked on the design of Pittarello Holding Spa’s E-commerce website, taking charge of SEO and usability. The site won the German Institute ITQF award for best usability in 2019/2020.
He developed an online competition monitoring system for IKEA nationwide across all of its 22 shops.
03.
Expert Trainer
- Trainer for managers and managing directors of multinationals such as SIVANTOS and IKEA
- Trainer of university professors and students at Bocconi University and the University of Valle d’Aosta
- During his career, he has trained more than 5,000 people, including: entrepreneurs, managers, CEOs, web marketing professionals and technicians
His mission is to boost the competence and technical skills of his students in complex subjects such as web mastery.
04.
Influencer and specialised columnist
The first manual printed and distributed in Italy
“Guide to Search Engine Positioning: 12 Guidelines for Increasing Online Visibility”
This technical manual was immediately downloaded by over 10,000 computer operators and republished in hundreds of online industry magazines. It was also the first manual on the subject of SEO to be printed and distributed in printed form nationwide.
Mentioned in the most prestigious trade journals





What distinguishes Michele De Capitani and has earned him recognition as one of the experts in Italy
He has an extraordinary understanding of the web and expertise in promotion online and through social media, and his innate ability to teach allows him to successfully train specialists, entrepreneurs and managers to master the complexities of the web and to successfully promote and expand their businesses.
meet us
Hubbard Management System
The management methodology adopted by Michele De Capitani for years to expand his activities and organisations. It is an extremely practical and functional methodology, adopted by hundreds of thousands of companies worldwide. The goal of the Hubbard Management System – as established by its author L. Ron Hubbard – is to provide companies, professionals and governments with the means to make a business prosper and free people from financial constraints.
HUBBARD is a business and service trademark owned by RTC and is used in accordance with the licence agreement.